The main idea was to create a highly commercial image that will be at the top of mind of their customers.
We made a character that was allusive to the name; forming a sun but most important, generating empathy and being friendly for the target audience. Also we wanted to represent a sushi roll using very flat shapes to give the feeling of minimalism and simplicity.
The range of colors were red and black and they were chosen to represent the Japanese origins of the food.
